One of the challenges we face in developing OOH displays is representing all of our lines of business in the rental world. The Home Depot offers the rental of general tools, large equipment and vehicles. We wanted to stay away from showing three separate images and instead created these concepts that show different scenes that appeal to our Residential Pro audience. One cohesive scene that tells our full Rental story. We shot over 3 days in Houston, TX, with our AOR, Brunner to develop these displays.

One of the first projects I worked on at The Home Depot was developing the brand guidelines for the Rental brand. This guidebook established our brand logo usage, typography, color, audience tone and message, iconography and photography best practices. We are under The Home Depot brand, but operate differently which is why we needed our own standards in order to deliver brand consistency to our audience. This project was developed with our AOR, Brunner.

As Rental expanded within The Home Depot there was a need for additional iconography. These are used in wayfinding, .com, digital and print. This project happened to coincide with The Home Depot updating their current icons. We worked together to develop these, paying close attention to the line width and making sure all the shapes were consistent across the board. The goal was to develop these icons in the most simplified way possible, so we eliminated as many lines as we could and still get the point across as to what the icon was representing.

With streaming audiences continuing to grow, we decided to add OTT to our Rental marketing mix. We worked with our AOR, Brunner to develop these spots that appeal to our Pro and DIY audience. Shot over 3 days in Atlanta, GA, we aligned on a more audience first approach rather than put product as the focus. We created (2) 30 sec spots as well as (4) 15 sec.

We discovered a problem. In almost every internal meeting that we were in, we found that someone there was going to refer to our department as “Tool Rental.” The Home Depot started renting tools many years before including Large Equipment and Vehicles and changing the way we were referred to internally was a challenge. We had to break the habit of being referred to only as “Tool Rental” since we are so much more than that. And we believed that if we could bring awareness to our full business offering, we would inspire associates to become our brand ambassadors and hopefully (fingers crossed) refer to us in meetings as The Home Depot Rental.

So I came up with a plan using the limited budget that we had. The 5-year anniversary of the acquisition of Compact Power Inc (which allowed The Home Depot to begin renting Large Equipment) was happening in September 2022. I began to tease an online trivia contest and in-office hunt for a branded toy Excavator. Primarily using our internal social Yammer channel (since no one really opens corporate emails) I sent out information and generated excitement with associates while also educating them on how we are The Home Depot Rental and not “Tool Rental” With the help of some associates we hid 40 of these branded toy Excavators around the offices. There was a 3” x 5” card attached to each toy with instructions on how to enter the contest. The rules stated that once found you had to email your photo with the toy excavator to our marketing team with the caption “I Found The Home Depot Rental” for a chance to win.

10 lucky winners were randomly selected to win the Grand Prize of Rental branded merch. Everyone pretty much just wanted the Yeti cooler though.

This project was a hit in the office and generated tons of excitement and brought awareness to our Rental department. Turns out that a lot of associates weren’t aware the we had Large Equipment for rent. But they found out we did because of this fun way of getting our name out there. And best part of all - we have been in many meetings since this event and now there is someone who begins to say “Tool Rent..” but stops themselves and says “The Home Depot Rental”

Huzzah!

We are a small, but hard-working marketing team that does a ton of great work each quarter. We want to share these accomplishments with the whole organization so they have awareness into what Rental is doing. Working with the content manager, I developed this interactive pdf that we would send via email. It’s visual, it’s informative and it’s a digestiblly quick read. All things that are important to a busy bunch of associates.

The Home Depot Rental specializes in three different lines of business. General Tools, Large Equipment and Vehicles. There was a need for the sales team to have printed pieces to take with them as they travel out in the field and talk to different professionals throughout the day. So we developed a catalog that encompasses our full line of business. We also developed an interactive version that lives in the digital space. Each product had a hyperlink that offered additional details on the product as well as a quick link to check out rental rates and availability. The print and digital version serve our different customers in the way they prefer to secure product.

Relativity Brewing Company was born when a scientist by trade merged his love of craft brewing. What started in his home has now made it’s way into the hands of customers during various pop up tastings. The goal was to give a scientific spin on craft beer brewing. Through various icons and catchy taglines a hip new beer brand came into existence.

Harris Teeter wanted to let customers know about their meal catering service so I was asked to art direct the photoshoot and design the brochure. The brochure was printed on a glossy stock and each featured food item was treated with a spot varnish to bring out the colors and details of the prepared dish.

Harris Teeter has a unique feature within certain stores where they offer the customer the choice of selecting 6 different beers and creating their own unique six pack. I was asked to brand this six pack carton which was displayed next to the beer bottles

When Harris Teeter partnered with Uber Rush to offer their customers the option of having their groceries delivered I was in charge of coming up with a fun way to let the customers know of this new service. I created some digital ads and a t-shirt design that employees in Harris Teeter wore during the introduction period of this campaign.

Aidjoy is a nonprofit that helps charities grow. This particular project was focused on providing medical attention to people in the Peruvian Amazon. I designed these posters for a charity event to raise money and attention for this necessary cause.

The Social Barber is a company that helps Barbers and Hair Stylists with their social media marketing. I created this logo for their brand and established their style guide.

I designed this poster for a Jazz & Swing concert

The USO works in more than 200 locations and offers programs to keep service members connected to the people, places and things they love. Through their partnership with Harris Teeter I was able to design the 75th anniversary digital and print advertisements placed throughout Harris Teeter online and in-store.

During my time working for the Food Lion brand I got to design many different ads. Here are two that were featured as a inside spread.

Harris Teeter is the official grocery store of the Carolina Panthers and through that partnership I got to design the signature subs for individual Panther players throughout the season.